Deal Sheet: 2026 F-150 Lariat

Jenkins & Wynne Ford · Clarksville, TN · VIN: 1FTFW5L82TFB71504

Negotiation Guide

Opening Offer

$68,857

Fair Price

$70,357

Walk Away Above

$72,548

• Recent buyers paid ~$4,383 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,266

Est. Invoice$69,508

Holdback (est.)$2,242

MSRP (Sticker)$74,740

Asking Price$70,740

Markup-$4,000

Est. Dealer Margin on This Car$3,474

Percentile38% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory281 vehicles

Avg Markup (All Models)-$386

Avg Markup (F-150)-$3,478

% Below MSRP78%

Avg Days to Sell35 days

Avg Sold Markup-$1,094

Price History

Jul 9, 2026$73,240 → $70,240(-$3,000)

Aug 6, 2026$70,240 → $70,740(+$500)

Cheaper F-150 Lariat Inventory

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-$5,000$67,9256d

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-$4,500$78,5953d

Dave Sinclair Ford, Inc.St Louis, MO

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Sam Scism Motors, Inc.Farmington, MO

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Ford GrovesCape Girardeau, MO

-$4,500$72,0453d

Woodrum FordMacomb, IL

-$4,500$70,3403d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

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-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d