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Deal Sheet: 2026 F-150 Lariat
Gene Latta Ford, Inc. · Hanover, PA · VIN: 1FTFW5L82TFB06197
This Is Already a Great Deal
Opening Offer
$66,547
Asking Price
$68,605
Max Price
$68,605
- • Recent buyers paid ~$3,659 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $841 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$65,795
Est. Invoice$67,988
Holdback (est.)$2,193
MSRP (Sticker)$73,105
Asking Price$68,605
Markup-$4,500
Est. Dealer Margin on This Car$2,811
Percentile55% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory93 vehicles
Avg Markup (All Models)-$2,554
Avg Markup (F-150)-$4,300
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,799
Price History
Jul 9, 2026$71,605 → $68,605(-$3,000)
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