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Deal Sheet: 2026 F-150 Lariat
All American Ford of Old Bridge · Old Bridge, NJ · VIN: 1FTFW5L81TKE55472
This Is Already a Great Deal
Opening Offer
$66,329
Asking Price
$68,380
Max Price
$68,380
- • Recent buyers paid ~$3,659 below MSRP
- • Asking price is already $841 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$65,592
Est. Invoice$67,778
Holdback (est.)$2,186
MSRP (Sticker)$72,880
Asking Price$68,380
Markup-$4,500
Est. Dealer Margin on This Car$2,788
Percentile55% of inventory is priced lower
Days on Lot18 days
What Others Paid (Last 30 Days)
Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory180 vehicles
Avg Markup (All Models)-$2,624
Avg Markup (F-150)-$4,237
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,489
Cheaper F-150 Lariat Inventory
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Tri-City Ford, Inc.Eden, NC
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Platte Valley Auto MartLexington, NE
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Tyler Ford, LTDTyler, TX
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Cecil Atkission Ford of Del RioDel Rio, TX
-$8,000$62,0450d
Silsbee Ford, Inc.Silsbee, TX
-$8,000$68,9350d
Chuck Brown FordSchulenburg, TX
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Cecil Atkission Ford of Del RioDel Rio, TX
-$8,000$64,2200d