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Deal Sheet: 2026 F-150 Lariat

Columbine Ford · Rifle, CO · VIN: 1FTFW5L81TFB96667

This Is Already a Great Deal

Opening Offer
$68,715
Asking Price
$70,840
Max Price
$70,840
  • Recent buyers paid ~$4,383 below MSRP
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $117 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$67,806
Est. Invoice$70,066
Holdback (est.)$2,260
MSRP (Sticker)$75,340
Asking Price$70,840
Markup-$4,500
Est. Dealer Margin on This Car$3,034
Percentile2% of inventory is priced lower
Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days

Dealer Profile

Inventory257 vehicles
Avg Markup (All Models)-$1,518
Avg Markup (F-150)-$2,098
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,071

Price History

Aug 15, 2026$71,340$70,840(-$500)