Deal Sheet: 2026 F-150 Lariat

Ford of Monticello · Monticello, NY · VIN: 1FTFW5L81TFB73986

Negotiation Guide

Opening Offer

$67,347

Fair Price

$68,847

Walk Away Above

$71,038

• Recent buyers paid ~$4,383 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,907

Est. Invoice$68,104

Holdback (est.)$2,197

MSRP (Sticker)$73,230

Asking Price$69,230

Markup-$4,000

Est. Dealer Margin on This Car$3,323

Percentile38% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory11 vehicles

Avg Markup (All Models)-$2,682

Avg Markup (F-150)-$3,917

% Below MSRP100%

Avg Days to Sell64 days

Avg Sold Markup-$5,000

Price History

Jul 9, 2026$71,730 → $68,730(-$3,000)

Aug 6, 2026$68,730 → $69,230(+$500)

Cheaper F-150 Lariat Inventory

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Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d