Deal Sheet: 2026 F-150 Lariat

Leif Johnson Ford of Austin · Austin, TX · VIN: 1FTFW5L81TFB71736

Negotiation Guide

Opening Offer

$67,657

Fair Price

$69,157

Walk Away Above

$71,348

• Recent buyers paid ~$4,383 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,186

Est. Invoice$68,392

Holdback (est.)$2,206

MSRP (Sticker)$73,540

Asking Price$69,540

Markup-$4,000

Est. Dealer Margin on This Car$3,354

Percentile38% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory334 vehicles

Avg Markup (All Models)-$2,397

Avg Markup (F-150)-$3,237

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,893

Price History

Jul 9, 2026$72,040 → $69,040(-$3,000)

Aug 6, 2026$69,040 → $69,540(+$500)

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