Deal Sheet: 2026 F-150 Lariat

Golden Circle Ford, Inc. · Jackson, TN · VIN: 1FTFW5L81TFB35089

Negotiation Guide

Opening Offer

$67,804

Fair Price

$69,304

Walk Away Above

$71,794

• Recent buyers paid ~$4,383 below MSRP
• Sitting 74 days (avg 41) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,857

Est. Invoice$69,085

Holdback (est.)$2,229

MSRP (Sticker)$74,285

Asking Price$70,285

Markup-$4,000

Est. Dealer Margin on This Car$3,429

Percentile38% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory211 vehicles

Avg Markup (All Models)-$751

Avg Markup (F-150)-$3,487

% Below MSRP82%

Avg Days to Sell37 days

Avg Sold Markup-$1,360

Price History

Jul 9, 2026$72,785 → $69,785(-$3,000)

Aug 6, 2026$69,785 → $70,285(+$500)

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