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Deal Sheet: 2026 F-150 Lariat
University Ford, Inc. · Durham, NC · VIN: 1FTFW5L81TFB33780
This Is Already a Great Deal
Opening Offer
$72,284
Asking Price
$74,520
Max Price
$74,520
- • Recent buyers paid ~$3,659 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,341 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$71,568
Est. Invoice$73,954
Holdback (est.)$2,386
MSRP (Sticker)$79,520
Asking Price$74,520
Markup-$5,000
Est. Dealer Margin on This Car$2,952
Percentile17% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory169 vehicles
Avg Markup (All Models)-$1,851
Avg Markup (F-150)-$4,500
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,301
Price History
Jul 9, 2026$78,520 → $74,520(-$4,000)
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