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Deal Sheet: 2026 F-150 Lariat
Capital Ford of Wilmington · Wilmington, NC · VIN: 1FTFW5L81TFB32807
This Is Already a Great Deal
Opening Offer
$72,726
Asking Price
$74,975
Max Price
$74,975
- • Recent buyers paid ~$3,659 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,341 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$71,978
Est. Invoice$74,377
Holdback (est.)$2,399
MSRP (Sticker)$79,975
Asking Price$74,975
Markup-$5,000
Est. Dealer Margin on This Car$2,998
Percentile17% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory227 vehicles
Avg Markup (All Models)-$139
Avg Markup (F-150)-$4,000
% Below MSRP73%
Avg Days to Sell27 days
Avg Sold Markup-$701
Price History
Jul 9, 2026$78,975 → $74,975(-$4,000)
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