Deal Sheet: 2026 F-150 Lariat

Gene Langley Ford, Inc. · Humboldt, TN · VIN: 1FTFW5L81TFB30653

Negotiation Guide

Opening Offer

$67,420

Fair Price

$68,920

Walk Away Above

$71,400

• Recent buyers paid ~$4,383 below MSRP
• Sitting 73 days (avg 41) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,492

Est. Invoice$68,708

Holdback (est.)$2,216

MSRP (Sticker)$73,880

Asking Price$69,380

Markup-$4,500

Est. Dealer Margin on This Car$2,888

Percentile2% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)-$2,159

Avg Markup (F-150)-$3,875

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$2,071

Price History

Jul 11, 2026$72,380 → $69,380(-$3,000)

Aug 6, 2026$69,380 → $69,880(+$500)

Aug 15, 2026$69,880 → $69,380(-$500)

Cheaper F-150 Lariat Inventory

Bickford Motors, Inc.Snohomish, WA

-$5,000$67,9255d

Benton FordBenton, KY

-$4,500$78,5953d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5303d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1353d

Ford GrovesCape Girardeau, MO

-$4,500$72,0453d

Woodrum FordMacomb, IL

-$4,500$70,3403d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d