Deal Sheet: 2026 F-150 Lariat

Billy Howell Ford · Cumming, GA · VIN: 1FTFW5L80TFC06556

Negotiation Guide

Opening Offer

$74,222

Fair Price

$75,722

Walk Away Above

$77,913

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$72,095

Est. Invoice$74,498

Holdback (est.)$2,403

MSRP (Sticker)$80,105

Asking Price$76,605

Markup-$3,500

Est. Dealer Margin on This Car$4,511

Percentile54% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory186 vehicles

Avg Markup (All Models)-$1,575

Avg Markup (F-150)-$2,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,346

Cheaper F-150 Lariat Inventory

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-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d