Deal Sheet: 2026 F-150 Lariat

Dana Ford · Staten Island, NY · VIN: 1FTFW5L80TFB96028

Negotiation Guide

Opening Offer

$73,232

Fair Price

$74,732

Walk Away Above

$76,923

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$71,204

Est. Invoice$73,577

Holdback (est.)$2,373

MSRP (Sticker)$79,115

Asking Price$75,115

Markup-$4,000

Est. Dealer Margin on This Car$3,912

Percentile38% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory334 vehicles

Avg Markup (All Models)-$1,454

Avg Markup (F-150)-$3,311

% Below MSRP84%

Avg Days to Sell32 days

Avg Sold Markup-$245

Cheaper F-150 Lariat Inventory

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-$5,000$67,9255d

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Sam Scism Motors, Inc.Farmington, MO

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Ford GrovesCape Girardeau, MO

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Woodrum FordMacomb, IL

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Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

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-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d