Deal Sheet: 2026 F-150 Lariat

Nielsen Ford of Morristown, Inc. · Morristown, NJ · VIN: 1FTFW5L80TFB45032

This Is Already a Great Deal

Opening Offer

$71,290

Asking Price

$73,495

Max Price

$73,495

• Recent buyers paid ~$3,659 below MSRP
• Asking price is already $841 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$70,196

Est. Invoice$72,535

Holdback (est.)$2,340

MSRP (Sticker)$77,995

Asking Price$73,495

Markup-$4,500

Est. Dealer Margin on This Car$3,300

Percentile55% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold13079

Avg Markup-$3,659

Median Markup-$4,000

Best Deal-$8,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory138 vehicles

Avg Markup (All Models)-$2,464

Avg Markup (F-150)-$3,750

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,808

Cheaper F-150 Lariat Inventory

Raceway Ford of HartsvilleHartsville, SC

-$8,500$66,44553d

Bill Carone Ford, Inc.Wallace, NC

-$8,500$61,64053d

Tri-City Ford, Inc.Eden, NC

-$8,500$68,09553d

Platte Valley Auto MartLexington, NE

-$8,000$61,0900d

Tyler Ford, LTDTyler, TX

-$8,000$67,9700d

Tyler Ford, LTDTyler, TX

-$8,000$64,8600d

Cecil Atkission Ford of Del RioDel Rio, TX

-$8,000$62,0450d

Silsbee Ford, Inc.Silsbee, TX

-$8,000$68,9350d

Chuck Brown FordSchulenburg, TX

-$8,000$62,3000d

Cecil Atkission Ford of Del RioDel Rio, TX

-$8,000$64,2200d