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Deal Sheet: 2026 F-150 Lariat
Townsend Sales & Service, Inc. · Townsend, MA · VIN: 1FTFW5L80TFB10121
This Is Already a Great Deal
Opening Offer
$67,226
Asking Price
$69,305
Max Price
$69,305
- • Recent buyers paid ~$3,659 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $841 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,425
Est. Invoice$68,639
Holdback (est.)$2,214
MSRP (Sticker)$73,805
Asking Price$69,305
Markup-$4,500
Est. Dealer Margin on This Car$2,881
Percentile55% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory54 vehicles
Avg Markup (All Models)-$1,528
Avg Markup (F-150)-$3,833
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$390
Price History
Jul 9, 2026$72,305 → $69,305(-$3,000)
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