Deal Sheet: 2026 F-150 Lariat

Clay Cooley Ford · Arlington, TX · VIN: 1FTFW5L80TFA76021

Negotiation Guide

Opening Offer

$66,800

Fair Price

$68,300

Walk Away Above

$70,732

• Recent buyers paid ~$4,383 below MSRP
• Sitting 68 days (avg 41) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,849

Est. Invoice$68,043

Holdback (est.)$2,195

MSRP (Sticker)$73,165

Asking Price$69,165

Markup-$4,000

Est. Dealer Margin on This Car$3,317

Percentile38% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory488 vehicles

Avg Markup (All Models)-$1,918

Avg Markup (F-150)-$3,425

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,951

Price History

Jul 9, 2026$71,665 → $68,665(-$3,000)

Aug 6, 2026$68,665 → $69,165(+$500)

Cheaper F-150 Lariat Inventory

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-$5,000$67,9255d

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Sam Scism Motors, Inc.Farmington, MO

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-$4,500$72,0553d

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Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d