This Is Already a Great Deal
Opening Offer
$62,042
Asking Price
$63,880
Max Price
$63,880
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $117 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$61,542
Est. Invoice$63,593
Holdback (est.)$2,051
MSRP (Sticker)$68,380
Asking Price$63,880
Markup-$4,500
Est. Dealer Margin on This Car$2,338
Percentile2% of inventory is priced lower
Days on Lot6 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory132 vehicles
Avg Markup (All Models)-$2,674
Avg Markup (F-150)-$3,681
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,260
Price History
Aug 15, 2026$64,380 → $63,880(-$500)
Cheaper F-150 Lariat Inventory
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Rusty Eck Ford, Inc.Wichita, KS
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