Deal Sheet: 2026 F-150 Lariat

Priority Ford Norfolk · Norfolk, VA · VIN: 1FTFW5L5XTKD17080

Negotiation Guide

Opening Offer

$66,717

Fair Price

$68,217

Walk Away Above

$70,408

• Recent buyers paid ~$4,383 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,340

Est. Invoice$67,518

Holdback (est.)$2,178

MSRP (Sticker)$72,600

Asking Price$69,100

Markup-$3,500

Est. Dealer Margin on This Car$3,760

Percentile54% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory122 vehicles

Avg Markup (All Models)-$1,643

Avg Markup (F-150)-$2,483

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,051

Price History

Aug 9, 2026$68,600 → $69,600(+$1,000)

Aug 15, 2026$69,600 → $69,100(-$500)

Cheaper F-150 Lariat Inventory

Bickford Motors, Inc.Snohomish, WA

-$5,000$67,9255d

Benton FordBenton, KY

-$4,500$78,5953d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5303d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1353d

Ford GrovesCape Girardeau, MO

-$4,500$72,0453d

Woodrum FordMacomb, IL

-$4,500$70,3403d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d