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Deal Sheet: 2026 F-150 Lariat
Mac Haik's Southway Ford · San Antonio, TX · VIN: 1FTFW5L5XTFB96527
This Is Already a Great Deal
Opening Offer
$66,295
Asking Price
$68,345
Max Price
$68,345
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $117 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$65,561
Est. Invoice$67,746
Holdback (est.)$2,185
MSRP (Sticker)$72,845
Asking Price$68,345
Markup-$4,500
Est. Dealer Margin on This Car$2,785
Percentile2% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory784 vehicles
Avg Markup (All Models)-$2,202
Avg Markup (F-150)-$3,758
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$2,259
Price History
Aug 15, 2026$68,845 → $68,345(-$500)
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