← Vehicle Details
Deal Sheet: 2026 F-150 Lariat
Marler Ford Company, LLC. · Dry Prong, LA · VIN: 1FTFW5L5XTFB81106
This Is Already a Great Deal
Opening Offer
$66,964
Asking Price
$69,035
Max Price
$69,035
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $117 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,182
Est. Invoice$68,388
Holdback (est.)$2,206
MSRP (Sticker)$73,535
Asking Price$69,035
Markup-$4,500
Est. Dealer Margin on This Car$2,854
Percentile2% of inventory is priced lower
Days on Lot18 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory54 vehicles
Avg Markup (All Models)-$2,162
Avg Markup (F-150)-$3,769
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,671
Price History
Aug 6, 2026$69,035 → $69,535(+$500)
Aug 15, 2026$69,535 → $69,035(-$500)
Cheaper F-150 Lariat Inventory
Bickford Motors, Inc.Snohomish, WA
-$5,000$67,9256d
Benton FordBenton, KY
-$4,500$78,5954d
Dave Sinclair Ford, Inc.St Louis, MO
-$4,500$69,5304d
Sam Scism Motors, Inc.Farmington, MO
-$4,500$72,1354d
Ford GrovesCape Girardeau, MO
-$4,500$72,0454d
Woodrum FordMacomb, IL
-$4,500$70,3404d
Baxter Ford of PapillionPapillion, NE
-$4,500$72,0554d
Woodhouse Ford, Inc.Blair, NE
-$4,500$66,7204d
Corwin Ford of SpringfieldSpringfield, MO
-$4,500$69,5304d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$64,1304d