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Deal Sheet: 2026 F-150 Lariat
Victory Ford, Inc. · Dyersville, IA · VIN: 1FTFW5L5XTFB80571
This Is Already a Great Deal
Opening Offer
$68,138
Asking Price
$70,245
Max Price
$70,245
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $117 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$67,271
Est. Invoice$69,513
Holdback (est.)$2,242
MSRP (Sticker)$74,745
Asking Price$70,245
Markup-$4,500
Est. Dealer Margin on This Car$2,975
Percentile2% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory95 vehicles
Avg Markup (All Models)-$1,803
Avg Markup (F-150)-$2,833
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,665
Price History
Aug 6, 2026$70,245 → $70,745(+$500)
Aug 15, 2026$70,745 → $70,245(-$500)
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