This Is Already a Great Deal
Opening Offer
$71,615
Asking Price
$73,830
Max Price
$73,830
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $117 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$70,497
Est. Invoice$72,847
Holdback (est.)$2,350
MSRP (Sticker)$78,330
Asking Price$73,830
Markup-$4,500
Est. Dealer Margin on This Car$3,333
Percentile2% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory152 vehicles
Avg Markup (All Models)+$990
Avg Markup (F-150)-$3,773
% Below MSRP53%
Avg Days to Sell36 days
Avg Sold Markup-$446
Price History
Aug 6, 2026$73,830 → $74,330(+$500)
Aug 15, 2026$74,330 → $73,830(-$500)
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