Deal Sheet: 2026 F-150 Lariat

Platinum Ford North · Pilot Point, TX · VIN: 1FTFW5L59TFC03337

This Is Already a Great Deal

Opening Offer

$66,426

Asking Price

$68,480

Max Price

$68,480

• Recent buyers paid ~$4,383 below MSRP
• Asking price is already $117 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$65,682

Est. Invoice$67,871

Holdback (est.)$2,189

MSRP (Sticker)$72,980

Asking Price$68,480

Markup-$4,500

Est. Dealer Margin on This Car$2,798

Percentile2% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)-$2,465

Avg Markup (F-150)-$3,600

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$1,734

Cheaper F-150 Lariat Inventory

Bickford Motors, Inc.Snohomish, WA

-$5,000$67,9255d

Benton FordBenton, KY

-$4,500$78,5953d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5303d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1353d

Ford GrovesCape Girardeau, MO

-$4,500$72,0453d

Woodrum FordMacomb, IL

-$4,500$70,3403d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d