Deal Sheet: 2026 F-150 Lariat

Murray Ford of Kingsland, Inc. · Kingsland, GA · VIN: 1FTFW5L59TFB99483

Negotiation Guide

Opening Offer

$66,957

Fair Price

$68,457

Walk Away Above

$70,648

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$65,556

Est. Invoice$67,741

Holdback (est.)$2,185

MSRP (Sticker)$72,840

Asking Price$68,840

Markup-$4,000

Est. Dealer Margin on This Car$3,284

Percentile38% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory151 vehicles

Avg Markup (All Models)-$1,556

Avg Markup (F-150)-$2,593

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,379

Cheaper F-150 Lariat Inventory

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-$4,500$64,1303d