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Deal Sheet: 2026 F-150 Lariat
Capital Ford of Wilmington · Wilmington, NC · VIN: 1FTFW5L59TFB18935
This Is Already a Great Deal
Opening Offer
$71,358
Asking Price
$73,565
Max Price
$73,565
- • Recent buyers paid ~$3,659 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,341 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$70,709
Est. Invoice$73,065
Holdback (est.)$2,357
MSRP (Sticker)$78,565
Asking Price$73,565
Markup-$5,000
Est. Dealer Margin on This Car$2,857
Percentile17% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory227 vehicles
Avg Markup (All Models)-$139
Avg Markup (F-150)-$4,000
% Below MSRP73%
Avg Days to Sell27 days
Avg Sold Markup-$701
Price History
Jul 9, 2026$77,565 → $73,565(-$4,000)
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