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Deal Sheet: 2026 F-150 Lariat
Fillback Ford, Inc. · Richland Center, WI · VIN: 1FTFW5L58TKE27223
This Is Already a Great Deal
Opening Offer
$64,427
Asking Price
$66,420
Max Price
$66,420
- • Recent buyers paid ~$3,659 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $341 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$63,378
Est. Invoice$65,491
Holdback (est.)$2,113
MSRP (Sticker)$70,420
Asking Price$66,420
Markup-$4,000
Est. Dealer Margin on This Car$3,042
Percentile100% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory34 vehicles
Avg Markup (All Models)-$2,404
Avg Markup (F-150)-$4,000
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$2,200
Price History
Jul 9, 2026$69,420 → $66,420(-$3,000)
Cheaper F-150 Lariat Inventory
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