Deal Sheet: 2026 F-150 Lariat

Krause Family Ford of Woodstock · Woodstock, GA · VIN: 1FTFW5L57TKE94721

Negotiation Guide

Opening Offer

$70,497

Fair Price

$71,997

Walk Away Above

$74,188

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$68,742

Est. Invoice$71,033

Holdback (est.)$2,291

MSRP (Sticker)$76,380

Asking Price$72,880

Markup-$3,500

Est. Dealer Margin on This Car$4,138

Percentile54% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory242 vehicles

Avg Markup (All Models)-$1,802

Avg Markup (F-150)-$2,533

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,376

Cheaper F-150 Lariat Inventory

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-$4,500$72,0553d

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Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d