Deal Sheet: 2026 F-150 Lariat

Homer Skelton Ford, Inc. · Olive Branch, MS · VIN: 1FTFW5L57TFB99952

This Is Already a Great Deal

Opening Offer

$70,257

Asking Price

$72,430

Max Price

$72,430

• Recent buyers paid ~$4,383 below MSRP
• Asking price is already $117 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$69,237

Est. Invoice$71,545

Holdback (est.)$2,308

MSRP (Sticker)$76,930

Asking Price$72,430

Markup-$4,500

Est. Dealer Margin on This Car$3,193

Percentile2% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory114 vehicles

Avg Markup (All Models)-$2,175

Avg Markup (F-150)-$3,182

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,022

Cheaper F-150 Lariat Inventory

Bickford Motors, Inc.Snohomish, WA

-$5,000$67,9255d

Benton FordBenton, KY

-$4,500$78,5953d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5303d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1353d

Ford GrovesCape Girardeau, MO

-$4,500$72,0453d

Woodrum FordMacomb, IL

-$4,500$70,3403d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d