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Deal Sheet: 2026 F-150 Lariat

Diffee Ford · El Reno, OK · VIN: 1FTFW5L55TKE90943

This Is Already a Great Deal

Opening Offer
$68,254
Asking Price
$70,365
Max Price
$70,365
  • Recent buyers paid ~$4,383 below MSRP
  • Asking price is already $117 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$67,379
Est. Invoice$69,624
Holdback (est.)$2,246
MSRP (Sticker)$74,865
Asking Price$70,365
Markup-$4,500
Est. Dealer Margin on This Car$2,987
Percentile2% of inventory is priced lower
Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days

Dealer Profile

Inventory206 vehicles
Avg Markup (All Models)+$1,330
Avg Markup (F-150)-$3,250
% Below MSRP50%
Avg Days to Sell34 days
Avg Sold Markup+$260