Deal Sheet: 2026 F-150 Lariat

Reddick Brown Ford · Morrison, TN · VIN: 1FTFW5L55TKD52674

Negotiation Guide

Opening Offer

$67,157

Fair Price

$68,657

Walk Away Above

$71,136

• Recent buyers paid ~$4,383 below MSRP
• Sitting 73 days (avg 41) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,254

Est. Invoice$68,462

Holdback (est.)$2,208

MSRP (Sticker)$73,615

Asking Price$69,115

Markup-$4,500

Est. Dealer Margin on This Car$2,862

Percentile2% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory54 vehicles

Avg Markup (All Models)-$2,176

Avg Markup (F-150)-$3,406

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,700

Price History

Jul 9, 2026$72,115 → $69,115(-$3,000)

Aug 6, 2026$69,115 → $69,615(+$500)

Aug 15, 2026$69,615 → $69,115(-$500)

Cheaper F-150 Lariat Inventory

Bickford Motors, Inc.Snohomish, WA

-$5,000$67,9255d

Benton FordBenton, KY

-$4,500$78,5953d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5303d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1353d

Ford GrovesCape Girardeau, MO

-$4,500$72,0453d

Woodrum FordMacomb, IL

-$4,500$70,3403d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d