Negotiation Guide
Opening Offer
$71,552
Fair Price
$73,052
Walk Away Above
$75,243
- • Recent buyers paid ~$4,383 below MSRP
Price Breakdown
Est. Dealer Cost$69,692
Est. Invoice$72,015
Holdback (est.)$2,323
MSRP (Sticker)$77,435
Asking Price$73,935
Markup-$3,500
Est. Dealer Margin on This Car$4,244
Percentile54% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory103 vehicles
Avg Markup (All Models)-$1,524
Avg Markup (F-150)-$2,104
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,789
Cheaper F-150 Lariat Inventory
Bickford Motors, Inc.Snohomish, WA
-$5,000$67,9255d
Benton FordBenton, KY
-$4,500$78,5953d
Dave Sinclair Ford, Inc.St Louis, MO
-$4,500$69,5303d
Sam Scism Motors, Inc.Farmington, MO
-$4,500$72,1353d
Ford GrovesCape Girardeau, MO
-$4,500$72,0453d
Woodrum FordMacomb, IL
-$4,500$70,3403d
Baxter Ford of PapillionPapillion, NE
-$4,500$72,0553d
Woodhouse Ford, Inc.Blair, NE
-$4,500$66,7203d
Corwin Ford of SpringfieldSpringfield, MO
-$4,500$69,5303d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$64,1303d