Deal Sheet: 2026 F-150 Lariat

Tamiami Ford, Inc. · Naples, FL · VIN: 1FTFW5L54TFB73115

Negotiation Guide

Opening Offer

$67,332

Fair Price

$68,832

Walk Away Above

$71,023

• Recent buyers paid ~$4,383 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,894

Est. Invoice$68,090

Holdback (est.)$2,196

MSRP (Sticker)$73,215

Asking Price$69,215

Markup-$4,000

Est. Dealer Margin on This Car$3,322

Percentile38% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory325 vehicles

Avg Markup (All Models)-$1,806

Avg Markup (F-150)-$2,965

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,467

Price History

Aug 6, 2026$69,215 → $70,215(+$1,000)

Aug 19, 2026$70,215 → $69,215(-$1,000)

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