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Deal Sheet: 2026 F-150 Lariat
Rudig Jensen Ford, Inc. · New Lisbon, WI · VIN: 1FTFW5L54TFB18972
This Is Already a Great Deal
Opening Offer
$67,517
Asking Price
$69,605
Max Price
$69,605
- • Recent buyers paid ~$3,659 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $341 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,245
Est. Invoice$68,453
Holdback (est.)$2,208
MSRP (Sticker)$73,605
Asking Price$69,605
Markup-$4,000
Est. Dealer Margin on This Car$3,361
Percentile100% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory37 vehicles
Avg Markup (All Models)-$2,622
Avg Markup (F-150)-$3,714
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,740
Price History
Jul 9, 2026$72,605 → $69,605(-$3,000)
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