Deal Sheet: 2026 F-150 Lariat

Brownfield Ford, LLC · Brownfield, TX · VIN: 1FTFW5L54TFB14792

Negotiation Guide

Opening Offer

$65,748

Fair Price

$67,248

Walk Away Above

$69,722

• Recent buyers paid ~$4,383 below MSRP
• Sitting 73 days (avg 41) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,976

Est. Invoice$67,141

Holdback (est.)$2,166

MSRP (Sticker)$72,195

Asking Price$67,695

Markup-$4,500

Est. Dealer Margin on This Car$2,720

Percentile2% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)-$2,279

Avg Markup (F-150)-$3,841

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,763

Price History

Jul 9, 2026$70,695 → $67,695(-$3,000)

Aug 6, 2026$67,695 → $68,195(+$500)

Aug 15, 2026$68,195 → $67,695(-$500)

Cheaper F-150 Lariat Inventory

Bickford Motors, Inc.Snohomish, WA

-$5,000$67,9255d

Benton FordBenton, KY

-$4,500$78,5953d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5303d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1353d

Ford GrovesCape Girardeau, MO

-$4,500$72,0453d

Woodrum FordMacomb, IL

-$4,500$70,3403d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d