Deal Sheet: 2026 F-150 Lariat

Gillie Hyde Ford · Glasgow, KY · VIN: 1FTFW5L54TFA92664

Negotiation Guide

Opening Offer

$73,992

Fair Price

$75,492

Walk Away Above

$77,683

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$71,888

Est. Invoice$74,284

Holdback (est.)$2,396

MSRP (Sticker)$79,875

Asking Price$75,875

Markup-$4,000

Est. Dealer Margin on This Car$3,988

Percentile38% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory22 vehicles

Avg Markup (All Models)-$1,523

Avg Markup (F-150)-$4,000

% Below MSRP95%

Avg Days to Sell31 days

Avg Sold Markup-$1,286

Price History

Aug 6, 2026$75,375 → $75,875(+$500)

Cheaper F-150 Lariat Inventory

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Rusty Eck Ford, Inc.Wichita, KS

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