Negotiation Guide
Opening Offer
$68,872
Fair Price
$70,372
Walk Away Above
$72,563
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$67,280
Est. Invoice$69,522
Holdback (est.)$2,243
MSRP (Sticker)$74,755
Asking Price$71,755
Markup-$3,000
Est. Dealer Margin on This Car$4,476
Percentile97% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory40 vehicles
Avg Markup (All Models)-$1,488
Avg Markup (F-150)-$3,000
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$2,031
Price History
Jul 9, 2026$73,755 → $70,755(-$3,000)
Aug 6, 2026$70,755 → $71,755(+$1,000)
Cheaper F-150 Lariat Inventory
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-$4,500$78,5953d
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Sam Scism Motors, Inc.Farmington, MO
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Ford GrovesCape Girardeau, MO
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Woodrum FordMacomb, IL
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Baxter Ford of PapillionPapillion, NE
-$4,500$72,0553d
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Corwin Ford of SpringfieldSpringfield, MO
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Rusty Eck Ford, Inc.Wichita, KS
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