Deal Sheet: 2026 F-150 Lariat

Covert Ford of Hutto · Hutto, TX · VIN: 1FTFW5L52TKE72657

Negotiation Guide

Opening Offer

$67,787

Fair Price

$69,287

Walk Away Above

$71,478

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$66,303

Est. Invoice$68,513

Holdback (est.)$2,210

MSRP (Sticker)$73,670

Asking Price$69,670

Markup-$4,000

Est. Dealer Margin on This Car$3,367

Percentile38% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory266 vehicles

Avg Markup (All Models)-$1,509

Avg Markup (F-150)-$2,047

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,262

Price History

Aug 6, 2026$69,170 → $69,670(+$500)

Cheaper F-150 Lariat Inventory

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-$5,000$67,9255d

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-$4,500$78,5953d

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Sam Scism Motors, Inc.Farmington, MO

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Ford GrovesCape Girardeau, MO

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Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

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-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d