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Deal Sheet: 2026 F-150 Lariat
AutoNation Ford Frisco · Frisco, TX · VIN: 1FTFW5L52TFC03826
This Is Already a Great Deal
Opening Offer
$64,568
Asking Price
$66,565
Max Price
$66,565
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $117 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$63,959
Est. Invoice$66,090
Holdback (est.)$2,132
MSRP (Sticker)$71,065
Asking Price$66,565
Markup-$4,500
Est. Dealer Margin on This Car$2,607
Percentile2% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory322 vehicles
Avg Markup (All Models)-$2,076
Avg Markup (F-150)-$3,214
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$2,272
Price History
Aug 15, 2026$67,065 → $66,565(-$500)
Cheaper F-150 Lariat Inventory
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Rusty Eck Ford, Inc.Wichita, KS
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