Deal Sheet: 2026 F-150 Lariat

JC Lewis Ford · Statesboro, GA · VIN: 1FTFW5L52TFB99521

Negotiation Guide

Opening Offer

$73,002

Fair Price

$74,502

Walk Away Above

$76,693

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$70,997

Est. Invoice$73,363

Holdback (est.)$2,367

MSRP (Sticker)$78,885

Asking Price$75,385

Markup-$3,500

Est. Dealer Margin on This Car$4,389

Percentile54% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory132 vehicles

Avg Markup (All Models)-$1,356

Avg Markup (F-150)-$2,121

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,591

Cheaper F-150 Lariat Inventory

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-$5,000$67,9256d

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-$4,500$78,5954d

Dave Sinclair Ford, Inc.St Louis, MO

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Sam Scism Motors, Inc.Farmington, MO

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Ford GrovesCape Girardeau, MO

-$4,500$72,0454d

Woodrum FordMacomb, IL

-$4,500$70,3404d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0554d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7204d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5304d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1304d