Deal Sheet: 2026 F-150 Lariat

Gary Crossley Ford, LLC · Kansas City, MO · VIN: 1FTFW5L52TFB33860

Negotiation Guide

Opening Offer

$68,707

Fair Price

$70,207

Walk Away Above

$72,398

• Recent buyers paid ~$4,383 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,131

Est. Invoice$69,369

Holdback (est.)$2,238

MSRP (Sticker)$74,590

Asking Price$70,590

Markup-$4,000

Est. Dealer Margin on This Car$3,459

Percentile38% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory326 vehicles

Avg Markup (All Models)-$2,186

Avg Markup (F-150)-$3,397

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,872

Price History

Jul 9, 2026$73,090 → $70,090(-$3,000)

Aug 6, 2026$70,090 → $70,590(+$500)

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