Deal Sheet: 2026 F-150 Lariat

Gene Steffy Ford, LLC · Columbus, NE · VIN: 1FTFW5L52TFA93716

Negotiation Guide

Opening Offer

$71,533

Fair Price

$73,033

Walk Away Above

$75,529

• Recent buyers paid ~$4,383 below MSRP
• Sitting 73 days (avg 41) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,223

Est. Invoice$72,563

Holdback (est.)$2,341

MSRP (Sticker)$78,025

Asking Price$74,025

Markup-$4,000

Est. Dealer Margin on This Car$3,803

Percentile38% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory37 vehicles

Avg Markup (All Models)-$2,392

Avg Markup (F-150)-$4,000

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,030

Price History

Jul 9, 2026$76,525 → $73,525(-$3,000)

Aug 6, 2026$73,525 → $74,025(+$500)

Cheaper F-150 Lariat Inventory

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