Negotiation Guide
Opening Offer
$66,969
Fair Price
$68,469
Walk Away Above
$70,947
- • Recent buyers paid ~$4,383 below MSRP
- • Sitting 73 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,083
Est. Invoice$68,285
Holdback (est.)$2,203
MSRP (Sticker)$73,425
Asking Price$68,925
Markup-$4,500
Est. Dealer Margin on This Car$2,843
Percentile2% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory152 vehicles
Avg Markup (All Models)+$990
Avg Markup (F-150)-$3,773
% Below MSRP53%
Avg Days to Sell36 days
Avg Sold Markup-$446
Price History
Jul 9, 2026$71,925 → $68,925(-$3,000)
Aug 6, 2026$68,925 → $69,425(+$500)
Aug 15, 2026$69,425 → $68,925(-$500)
Cheaper F-150 Lariat Inventory
Bickford Motors, Inc.Snohomish, WA
-$5,000$67,9255d
Benton FordBenton, KY
-$4,500$78,5953d
Dave Sinclair Ford, Inc.St Louis, MO
-$4,500$69,5303d
Sam Scism Motors, Inc.Farmington, MO
-$4,500$72,1353d
Ford GrovesCape Girardeau, MO
-$4,500$72,0453d
Woodrum FordMacomb, IL
-$4,500$70,3403d
Baxter Ford of PapillionPapillion, NE
-$4,500$72,0553d
Woodhouse Ford, Inc.Blair, NE
-$4,500$66,7203d
Corwin Ford of SpringfieldSpringfield, MO
-$4,500$69,5303d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$64,1303d