Deal Sheet: 2026 F-150 Lariat

Laura Ford of Sullivan, LLC · Sullivan, MO · VIN: 1FTFW5L51TKE89577

Negotiation Guide

Opening Offer

$60,647

Fair Price

$62,147

Walk Away Above

$64,338

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$59,877

Est. Invoice$61,873

Holdback (est.)$1,996

MSRP (Sticker)$66,530

Asking Price$62,530

Markup-$4,000

Est. Dealer Margin on This Car$2,653

Percentile38% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory186 vehicles

Avg Markup (All Models)-$2,151

Avg Markup (F-150)-$3,441

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$2,015

Cheaper F-150 Lariat Inventory

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Sam Scism Motors, Inc.Farmington, MO

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Baxter Ford of PapillionPapillion, NE

-$4,500$72,0555d

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Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5305d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1305d