Deal Sheet: 2026 F-150 Lariat

John Megel Ford · Cleveland, GA · VIN: 1FTFW5L51TFB97839

Negotiation Guide

Opening Offer

$66,937

Fair Price

$68,437

Walk Away Above

$70,628

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$65,538

Est. Invoice$67,723

Holdback (est.)$2,185

MSRP (Sticker)$72,820

Asking Price$69,320

Markup-$3,500

Est. Dealer Margin on This Car$3,782

Percentile54% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$1,507

Avg Markup (F-150)-$2,441

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,370

Cheaper F-150 Lariat Inventory

Bickford Motors, Inc.Snohomish, WA

-$5,000$67,9255d

Benton FordBenton, KY

-$4,500$78,5953d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5303d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1353d

Ford GrovesCape Girardeau, MO

-$4,500$72,0453d

Woodrum FordMacomb, IL

-$4,500$70,3403d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d