Deal Sheet: 2026 F-150 Lariat

Woodhouse Ford South, Inc. · Plattsmouth, NE · VIN: 1FTFW5L51TFB68826

Negotiation Guide

Opening Offer

$68,527

Fair Price

$70,027

Walk Away Above

$72,218

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$66,969

Est. Invoice$69,201

Holdback (est.)$2,232

MSRP (Sticker)$74,410

Asking Price$70,410

Markup-$4,000

Est. Dealer Margin on This Car$3,441

Percentile38% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory106 vehicles

Avg Markup (All Models)-$2,604

Avg Markup (F-150)-$3,829

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$1,454

Cheaper F-150 Lariat Inventory

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-$5,000$67,9255d

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Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1353d

Ford GrovesCape Girardeau, MO

-$4,500$72,0453d

Woodrum FordMacomb, IL

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Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d