Negotiation Guide
Opening Offer
$66,567
Fair Price
$68,067
Walk Away Above
$70,258
- • Recent buyers paid ~$4,383 below MSRP
Price Breakdown
Est. Dealer Cost$65,205
Est. Invoice$67,379
Holdback (est.)$2,174
MSRP (Sticker)$72,450
Asking Price$68,950
Markup-$3,500
Est. Dealer Margin on This Car$3,745
Percentile54% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory211 vehicles
Avg Markup (All Models)-$1,825
Avg Markup (F-150)-$2,683
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,652
Cheaper F-150 Lariat Inventory
Bickford Motors, Inc.Snohomish, WA
-$5,000$67,9255d
Benton FordBenton, KY
-$4,500$78,5953d
Dave Sinclair Ford, Inc.St Louis, MO
-$4,500$69,5303d
Sam Scism Motors, Inc.Farmington, MO
-$4,500$72,1353d
Ford GrovesCape Girardeau, MO
-$4,500$72,0453d
Woodrum FordMacomb, IL
-$4,500$70,3403d
Baxter Ford of PapillionPapillion, NE
-$4,500$72,0553d
Woodhouse Ford, Inc.Blair, NE
-$4,500$66,7203d
Corwin Ford of SpringfieldSpringfield, MO
-$4,500$69,5303d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$64,1303d