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Deal Sheet: 2026 F-150 Lariat
Group 1 Ford of South Austin · Austin, TX · VIN: 1FTFW5L50TFB82443
This Is Already a Great Deal
Opening Offer
$71,508
Asking Price
$73,720
Max Price
$73,720
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $117 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$70,398
Est. Invoice$72,745
Holdback (est.)$2,347
MSRP (Sticker)$78,220
Asking Price$73,720
Markup-$4,500
Est. Dealer Margin on This Car$3,322
Percentile2% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory473 vehicles
Avg Markup (All Models)-$2,503
Avg Markup (F-150)-$3,617
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,794
Price History
Aug 15, 2026$74,220 → $73,720(-$500)
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