This Is Already a Great Deal
Opening Offer
$65,970
Asking Price
$68,010
Max Price
$68,010
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $117 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$65,259
Est. Invoice$67,434
Holdback (est.)$2,175
MSRP (Sticker)$72,510
Asking Price$68,010
Markup-$4,500
Est. Dealer Margin on This Car$2,751
Percentile2% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory320 vehicles
Avg Markup (All Models)-$2,091
Avg Markup (F-150)-$3,479
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,840
Price History
Aug 15, 2026$68,510 → $68,010(-$500)
Cheaper F-150 Lariat Inventory
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