Negotiation Guide
Opening Offer
$50,831
Fair Price
$52,331
Walk Away Above
$54,631
- • Recent buyers paid ~$4,143 below MSRP
- • Sitting 63 days (avg 35) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,237
Est. Invoice$52,945
Holdback (est.)$1,708
MSRP (Sticker)$56,930
Asking Price$52,430
Markup-$4,500
Est. Dealer Margin on This Car$1,193
Percentile15% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold7864
Avg Markup-$4,143
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory214 vehicles
Avg Markup (All Models)-$2,012
Avg Markup (F-150)-$2,857
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,672
Price History
Jul 4, 2026$55,930 → $54,930(-$1,000)
Jul 9, 2026$54,930 → $52,430(-$2,500)
Cheaper F-150 XLT Inventory
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-$8,500$52,96563d
Pugmire Ford of CartersvilleCartersville, GA
-$8,500$57,97063d
Lookout Ford, Inc.Morehead City, NC
-$8,500$58,06563d
Landers Ford NorthCovington, TN
-$8,500$56,33063d
Hull Dobbs FordBirmingham, AL
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Hull Dobbs FordBirmingham, AL
-$8,500$55,60563d
Jay Hodge Ford of MorriltonMorrilton, AR
-$8,000$50,73563d
Mel Hambelton Ford, Inc.Wichita, KS
-$8,000$54,78563d
Jerseyville Motor Company, Inc.Jerseyville, IL
-$8,000$54,39063d
Laird Noller Ford, Inc.Topeka, KS
-$8,000$54,3909d