Negotiation Guide
Opening Offer
$60,688
Fair Price
$62,188
Walk Away Above
$64,479
- • Recent buyers paid ~$4,143 below MSRP
- • Sitting 58 days (avg 35) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$60,093
Est. Invoice$62,096
Holdback (est.)$2,003
MSRP (Sticker)$66,770
Asking Price$62,270
Markup-$4,500
Est. Dealer Margin on This Car$2,177
Percentile15% of inventory is priced lower
Days on Lot58 days
What Others Paid (Last 30 Days)
Cars Sold7864
Avg Markup-$4,143
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory53 vehicles
Avg Markup (All Models)-$1,849
Avg Markup (F-150)-$3,308
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$929
Price History
Jul 9, 2026$65,270 → $62,270(-$3,000)
Cheaper F-150 XLT Inventory
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-$8,500$52,96563d
Pugmire Ford of CartersvilleCartersville, GA
-$8,500$57,97063d
Lookout Ford, Inc.Morehead City, NC
-$8,500$58,06563d
Landers Ford NorthCovington, TN
-$8,500$56,33063d
Hull Dobbs FordBirmingham, AL
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Hull Dobbs FordBirmingham, AL
-$8,500$55,60563d
Jay Hodge Ford of MorriltonMorrilton, AR
-$8,000$50,73563d
Mel Hambelton Ford, Inc.Wichita, KS
-$8,000$54,78563d
Jerseyville Motor Company, Inc.Jerseyville, IL
-$8,000$54,39063d
Laird Noller Ford, Inc.Topeka, KS
-$8,000$54,3909d