Negotiation Guide
Opening Offer
$60,552
Fair Price
$62,052
Walk Away Above
$64,123
- • Recent buyers paid ~$4,143 below MSRP
Price Breakdown
Est. Dealer Cost$59,576
Est. Invoice$61,561
Holdback (est.)$1,986
MSRP (Sticker)$66,195
Asking Price$62,195
Markup-$4,000
Est. Dealer Margin on This Car$2,620
Percentile58% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold7864
Avg Markup-$4,143
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory123 vehicles
Avg Markup (All Models)-$2,260
Avg Markup (F-150)-$2,829
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$1,467
Cheaper F-150 XLT Inventory
Gwinnett Place FordDuluth, GA
-$8,500$52,96563d
Pugmire Ford of CartersvilleCartersville, GA
-$8,500$57,97063d
Lookout Ford, Inc.Morehead City, NC
-$8,500$58,06563d
Landers Ford NorthCovington, TN
-$8,500$56,33063d
Hull Dobbs FordBirmingham, AL
-$8,500$59,46063d
Hull Dobbs FordBirmingham, AL
-$8,500$55,60563d
Jay Hodge Ford of MorriltonMorrilton, AR
-$8,000$50,73563d
Mel Hambelton Ford, Inc.Wichita, KS
-$8,000$54,78563d
Jerseyville Motor Company, Inc.Jerseyville, IL
-$8,000$54,39063d
Laird Noller Ford, Inc.Topeka, KS
-$8,000$54,3909d